The Australian

Company at a Glance

Industry:: Media
Fiscal Year-End:: Dec 09

OOH is an outdoor advertising company, which acts as an advertising broker through the representation of billboard inventory for over 40 independent site owners. Additionally, through the acquisitions of Russell Ads and Bridlewood (SA), Buckle Outdoor (Victoria), No.1 Media (Sydney) and Bailey Outdoor (Brisbane). OOH has also expanded into site ownership which delivers around 35% of total revenues. In 2004 OOH created Mall Media Network, which implements shopping mall media solutions.

Company History

The company was listed on the ASX on 28 July 2000. Its head office is situated in North Sydney, New South Wales. In June 2008, OOH was renamed to its current name.

Industries Of Operation

OOH operates in the Australian outdoor media market. Outdoor advertising is second only to television in terms of its ability to provide mass media advertising coverage. Barriers to entry are reasonably high granted high fixed costs and government approvals involved in buying sites.

Differentiating Factor

OOH is the largest outdoor broker in Australia, leveraging critical mass of sites to manage the low margin business. OOH also has a number of 'outdoor billboard' and 'out of home' advertising solutions in Australia.

Major Customers & Competitors

Major competitors within the outdoor media market consist of APN, Eyecorp, and JC Decaux. Customers consist of operators in each of the major outdoor categories: street furniture, posters, transit and supersites.

Research provided by

Market Statistics

Market Cap ($M):: 37.1

Equiv. Shares (M):: 371.0

% All Ords:: 0.00

12Mth Range ($):: 0.06 - 0.12

Turnover ($M pa):: 0.6

Index:: n/a

Sector:: Consumer Discretionary

Industry Group:: Media

Industry:: Media

Sub Industry:: Advertising

Last 5 Market Sensitive Announcements

Date: Announcment

29-Jan-10 15:25: Appendix 4C - quarterly

14-Dec-09 17:57: Profit increase and shareholders` update

16-Nov-09 16:48: Update on Sports and Outdoor Media

23-Oct-09 13:58: Strong 3rd quarter results

23-Oct-09 13:55: Appendix 4C - quarterly

Calendar Of Events

Date: Event

25-Aug-09: Reporting Date for Half Yearly Result

29-May-09: AGM Date for Final Year Result

28-Aug-08: Reporting Date for Half Yearly Result

30-May-08: AGM Date for Final Year Result

29-Feb-08: Reporting Date for Final Year Result

Directors

Name: Position

C Bregenhoj: Director

B Cook: Director

G Jones: Chairman

B Bickmore: Director

D Standen: Director

G Wild: Director

E N Pretty: Director

Management

Name: Position

C Bregenhoj: Managing Director

Substantial Shareholders

Name: % Holding

Young & Rubicam Brands: 32.4

Macquarie Group Limited: 32.2

Consortium Capital: 31.9

RR Prospects: 12.1

Cole Kablow Super Fund: 6.5

Alternate Equity: 5.7

Woodville Super: 5.7

Peer Recommendation Comparison

	P/E (x)	EPS Chg (%)	Dividend Yield (%)	MktCap ($M)	Price ($)	Consensus Rec
	08A	08A	08A
Citadel Resource Group	n/a	n/a	n/a	487.6	0.35	none
STW Communications	4.7	(16.2)	10.7	284.2	0.75	none
Mitchell Communication Group	n/a	n/a	n/a	237.1	0.80	none
Photon	3.9	25.9	25.7	214.1	1.11	none
OOHMedia Group	n/a	n/a	n/a	37.1	0.09	none

Tools

Wealth

Go for growth assets

James Dunn

THE increasing longevity of Australians means super investments must work harder for longer.

More Wealth Coverage

Company Information

Company at a Glance

Company Overview

Company History

Industries Of Operation

Differentiating Factor

Major Customers & Competitors

Market Statistics

Last 5 Market Sensitive Announcements

Calendar Of Events

Directors

Management

Substantial Shareholders

Peer Recommendation Comparison

Tools

Advertisement

Wealth

Go for growth assets

Also in The Australian Today

China denies Palmer's coal deal

Australian IT

Kramer quits as Telstra restructures

Higher Education

Lesson in priorities from South Africa

Politics

Funding shortfall jeopardises...